What is scrunch styling primarily used for?

Scrunch styling is primarily used for creating a tousled look on curly hair. This technique involves applying styling products, such as mousse or curl cream, to damp hair and then scrunching or squeezing the hair in an upward motion to encourage and define natural curls. It enhances the hair's texture and promotes bounce, resulting in a casual, effortless appearance that enhances the natural curl pattern. This method is particularly effective for individuals with wavy or curly hair types, making it ideal for achieving that relaxed, beachy vibe.

While other styling methods may focus on straightening or adding volume to hair, scrunch styling specifically targets the enhancement of texture and wave definition in curly hair, making it distinct in its purpose.